UND1C1 is a tactical football board game that turns the sport’s strategy into a physical experience. My role here was to manage the game’s transition from a concept into a fully realized brand. I spent my time working across two main areas: the tactile design of the game itself and the digital strategy needed to build an audience for it. On the physical side, I designed the core components, the chips, cards, tokens, and pitch layouts, that form the actual game. Once the physical product was set, I handled the digital side, developing social media content and campaign plans to build a community around the brand. It was a project about balancing design precision with the reality of how to get people excited and playing, essentially building the game’s entire identity from the table to the screen.